What is EVERGREEN Content?

EVERGREEN content is the best kind of content for real estate marketing—it’s the kind of content that keeps on giving because it’s timeless.

It’s not that evergreen content is never-changing, but rather that it’s always relevant. It is possible to update evergreen content with fresh information as needed, but it is not required. It may be reused and recycled in a variety of ways, so there’s no need to constantly writing fresh stuff when you already have something good.

Evergreen marketing is all about developing content that continues to generate leads after it has been published. This form of content maintains your brand in front of your audience’s minds and generates trust by demonstrating your expertise and dependability.

Evergreen content can be used in several ways:

  • It can be placed on your website as a resource for people who are looking for information about your business
  • It can also be used as an email campaign, which will help you keep in touch with your existing customers and get them excited about your business!
  • It can be used on social media platforms like Facebook, Instagram, TikTok, and YouTube where it will attract new customers with each post.

On each platform, you may create quick and easy videos that will help you gain views and expand your audience reach.
You could, for example, post a reel of your best clips on Instagram. You can make a video compilation of your greatest original TikTok videos. You may also make some short films or series on YouTube!

It is something that you want people to watch when they’re thinking about buying a house or selling their home—it could be a step-by-step guide, video about you or instruction on how to buy or sell a home, or it could just be general advice about real estate market.

These videos will immediately begin to receive views, and if they’re good enough (and relevant enough), they may even trend! People will be more likely to view more material from you if they see the popularity of the video(s) on their feeds or in their searches. One video at a time is how you establish a following and gain an audience.

When you’re getting into Evergreen content, what does it mean for your real estate business?

It’s going to mean that you’re going to be able to put together some really good content that you can use on YouTube. YouTube is owned by Google.com, so all of your videos will be indexed by Google, which means that anyone who searches for a keyword related to real estate or home buying or selling will come across your videos and be able to find them easily. That’s pretty powerful!

The possibilities are endless—you just need to think hard about what kind of information would be useful for people when they’re looking at buying, selling or investing in real estate in your area.

Watch our video below to learn more about it!