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Smith • Apr 19, 2022

Why is it important to have an ADA-Compliant real estate website?

Invest in an ADA Compliant Friendly Website

Is your website ADA compliant? That’s one of the hottest topics in the real estate industry this year. Many agents are targeted by compliance lawyers for having their own websites that they’re created that does not meet compliance. 99% of the time your E&O won’t cover compliance lawsuits so agents are paying out of pocket to settle!

So what the heck is ADA Compliant and how do I get there?

At the very least, you need these three tools to become ADA compliant.

  • An Accessibility Widget – to help your viewers navigate the website to their specific needs.
  • An Accessibility Statement
  • Screen Reader Support with all content on your website correctly labeled and tagged

What does Liftoff Agent websites offer in terms of ADA compliance?

  • Fully Robust Accessibility Widget (100+ features)
  • WCAG & ADA compliance
  • Accessibility Statement
  • Dedicated legal support package
  • $10,000 Guarantee

Not only does having a compliant website prevent any issues for non-compliance – it makes it easier for potential buyers and sellers to work with you on your website. Our websites are packed full of features using the latest AI technology for always up-to-date compliance, accessibility statement, and a $10,000 guarantee if the worst-case scenario happens.

From our experience, if you have any sort of accessibility widget, you are generally passed on by most lawyers looking to make a quick buck trying to sue against ADA Compliance. As with any insurance – there are varying plans that offer peace of mind but at a cost-to-risk ratio. Web accessibility can seem complex and overwhelming if you don’t know where to start and it shouldn’t stifle creativity and innovation. 

If you are looking to invest in a website, we can build an ADA Compliant Friendly website just for you.

Contact us about building your website with us today!

We specialize in working with real estate agents and teams to build local authority. We do this through creating and managing your brand, website, video and social presence.


We'd love to chat and show you how you can dominate your local market and avoid wasted marketing dollars.

I'm Interested, Let's Talk

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