In today’s digital landscape, video marketing has become a game-changer for real estate agents. If you’re just starting out, you might be wondering how to effectively leverage videos to attract clients. In this guide, we’ll delve into the strategies that can help you make the most of your video content to drive business growth.

Table of Contents

• Understanding Content Marketing
• The Power of Keyword Research
• Creating Engaging Vlogs
• The Importance of a Call to Action
• Becoming a YouTuber
• FAQ Section
• Conclusion

Understanding Content Marketing

Content marketing is more than just a buzzword; it’s about answering your clients' questions. As a real estate agent, your primary goal should be to provide valuable information that addresses the needs and concerns of potential clients. This is where video content comes into play.

When creating videos, it’s crucial to get to the point right away. Viewers want answers, and they want them fast. This realization is what propelled many successful agents to create engaging content that resonates with their audience.

The Power of Keyword Research

Keyword research can be a game-changer in your video marketing strategy. For instance, when Jackson Wilkey of Channel Junkies was living in Beaverton, Oregon, he discovered through keyword research that the term “Beaverton Oregon” was searched about 37,000 times a month on Google. However, when he looked it up on YouTube, it had an astonishing 95,000 searches. This indicated that people were more interested in visual content.

This insight led me to realize that people wanted to see more than just text; they wanted to experience the area visually. He typed "Beaverton Oregon" into YouTube and found that the top video was a shaky, minute-and-a-half clip of a flea market. It was clear that if we could create better content, we could capture that audience.

Creating Engaging Vlogs

After realizing the potential for video content, he reached out to a colleague, Jesse, and they decided to start vlogging about the cities in their area. They aimed to rank for “Beaverton” and attract calls from interested viewers. As they began filming and uploading their videos, they noticed their channel was growing and getting views, but they weren’t receiving any phone calls. This was puzzling.

The Importance of a Call to Action

During a meeting with a lender who had collaborated with them on videos, he pointed out that while our content was engaging, they weren’t directing viewers to take action. He said, “Do you ever tell anybody to call you in your videos?” he replied, “No, that feels too salesy.” He emphasized that people need clear instructions. This was an eye-opening moment for me.

He crafted a call to action that became the cornerstone of our videos: “Hey, what’s up? It’s Jackson Wilkey with the Real Agent Now Group right here in Portland, Oregon. If this is your first time on this channel, we do videos every week about what it’s like to work, eat, sleep, live, and play here. Make sure you subscribe! We get phone calls, texts, and emails every day from people moving and relocating here. If you’re thinking about moving to Portland or Vancouver, give us a call, shoot us a text, or send us an email anytime.”

After implementing this call to action, the response was astounding. Our next video generated about 15 phone calls from people who were unaware that we were realtors. This was the turning point for our channel.

Becoming a YouTuber

With the success of our videos, we began to embrace our identity as a YouTuber. The journey was not just about creating videos; it was about building a community and establishing trust with potential clients. Here are some key strategies to consider:

1. Focus on Local Content

People looking to relocate often search for information about neighborhoods, schools, and local amenities. Create videos that showcase these aspects. Highlight parks, restaurants, and community events to give potential clients a feel for the area.

2. Use Engaging Storytelling

Storytelling is a powerful tool in video marketing. Share success stories, client testimonials, and personal experiences that resonate with your audience. This not only engages viewers but also builds credibility and trust.

3. Optimize Your Videos

Make sure to optimize your videos for search engines. Use relevant keywords in your titles, descriptions, and tags. This will improve your visibility on platforms like YouTube and Google, making it easier for potential clients to find you.

4. Consistency is Key

Establish a regular posting schedule. Consistency keeps your audience engaged and looking forward to your content. Whether it’s weekly or bi-weekly, find a rhythm that works for you and stick to it.

5. Engage with Your Audience

Respond to comments and questions on your videos. Engagement fosters a sense of community and shows that you value your audience. This can lead to more inquiries and potential clients reaching out to you.

FAQ Section

What type of videos should I create?

Create videos that answer common questions about real estate, showcase local neighborhoods, and share client success stories. Educational content tends to attract more viewers.

How can I improve my video quality?

Invest in good lighting and sound equipment. Clear audio and bright visuals make a significant difference in the quality of your videos.

How often should I post videos?

Aim for consistency. Whether it’s weekly or bi-weekly, choose a schedule that you can realistically maintain.

Should I collaborate with other realtors or professionals?

Absolutely! Collaborations can help you reach a wider audience and provide valuable insights from different perspectives.

How do I promote my videos?

Share your videos on social media platforms, embed them on your website, and consider using email newsletters to reach your audience directly.

Conclusion

Video marketing can be a powerful tool for real estate agents looking to attract clients. By understanding your audience, creating engaging content, and implementing effective calls to action, you can significantly boost your visibility and client inquiries. Start your video journey today, and watch your real estate business thrive!