Welcome to the world of real estate marketing! If you're looking to harness the power of YouTube to generate actual leads rather than just views, you're in the right place. Today, our guest Jackson Wilikey from Channel Junkies is here to share his incredible journey and insights on how he transformed his real estate business by mastering YouTube SEO. He went from struggling for 18 months with zero deals to closing over 750 homes across 13 markets—all by focusing on the right strategies.

Table of Contents

• Jackson Wilkey's YouTube Journey
• The Turning Point
• Understanding YouTube SEO
• Common Mistakes Agents Make
• How to Find High-Intent Keywords
• Creating Engaging Video Content
• Measuring Your Success
• FAQs
• Conclusion

Jackson Wilkey's YouTube Journey

When Jackson Wilkey first moved to Portland, he had no connections and entered a tough real estate market. For 18 months, he shot thousands of videos—everything from open houses to restaurant interviews—trying to follow what the "gurus" said would work. He posted them everywhere: Facebook, Instagram, LinkedIn, and YouTube. Yet, despite all this effort, he received ZERO leads.

His real estate partner, Jesse, was thriving in his first year with 24 deals. While he was type A and driven, Jackson was just hustling without direction. He noticed his struggles and offered him a role as his assistant, paying me a percentage of his deals. This allowed him to focus on creating content that could eventually pay off.

The Turning Point

During this challenging time, Jackson Wilkey started a podcast called "The Digital Mayor." He was sharing valuable content, but most of the attention came from other agents, not potential buyers. He was living a lie: producing all these videos, yet not generating any leads.

Then, he interviewed a guest who shared a revelation. She created a pros and cons video that generated leads simply by embedding it in a blog. It was a game-changer! Jackson realized he needed to explore YouTube more deeply.

Understanding YouTube SEO

At that time, very few real estate professionals were using YouTube effectively. Most content was limited to market updates and listing videos. Jackson Wilkey, recognizing the opportunity, decided to focus on ranking for specific keywords, and that’s when everything changed for him.

Fast forward to today, Jackson has closed over 750 homes across 13 different markets. The secret to his success? A deep understanding of how to leverage YouTube SEO to attract high-intent buyers.

Common Mistakes Agents Make

• Focusing on views instead of leads.
• Ignoring keyword optimization.
• Creating content without a clear strategy.
• Not engaging with the audience.

How to Find High-Intent Keywords

Finding the right keywords is crucial. Look for terms that potential buyers are searching for. Tools like Google Keyword Planner and Ubersuggest can help identify these keywords. Focus on long-tail keywords that reflect buyer intent.

Creating Engaging Video Content

Your videos must be engaging and informative. Here are some tips:

1. Introduce yourself and your business.
2. Provide valuable insights about the local market.
3. Showcase properties with detailed tours.
4. Include client testimonials to build trust.

Measuring Your Success

Use YouTube Analytics to track your performance effectively. This powerful tool offers a wealth of insights that can help you understand how your videos are performing and how your audience is engaging with your content. By closely monitoring key metrics, such as views, watch time, and engagement rates, you can gain valuable feedback on what works and what doesn’t. This continuous analysis allows you to refine your strategy, making necessary adjustments to enhance your content and align it more closely with your audience's preferences. For instance, if you notice a particular video is generating a high level of engagement but not converting views into leads, it might indicate that while the content is appealing, the call-to-action needs to be stronger. Conversely, if a video with low watch time is receiving minimal interaction, it suggests that the content may not resonate with your audience or requires better promotion. Additionally, by comparing data over time, you can identify trends that reveal how your audience's interests evolve. This knowledge enables you to stay ahead in a competitive market. Ultimately, leveraging YouTube Analytics not only sharpens your content strategy but also maximizes your chances of converting views into tangible leads, paving the way for your real estate business to thrive.

FAQs

What are the best practices for YouTube SEO in real estate?

Focus on keyword optimization, create engaging content, and analyze your performance regularly.

How can I generate leads from my YouTube videos?

Include clear calls to action in your videos and direct viewers to your website or contact information.

How often should I post videos?

Consistency is key. Aim to post regularly, whether weekly or bi-weekly, to keep your audience engaged.

Embrace the power of YouTube SEO to transform your real estate business. By focusing on high-intent keywords and creating engaging video content, you can turn views into leads and grow your business effectively!