How to Use the Traffic Sources Tab

The Traffic Sources tab helps you understand where your website visitors are coming from, which is critical for optimizing your marketing efforts. Let’s go step-by-step through how to use this data.

1️⃣ Traffic Overview

At the top of the screen, you’ll see a graph that tracks traffic trends over time. Below that, the Total Traffic Breakdown gives you the number of visitors from each source:

• Direct Traffic: Visitors who typed your URL directly into their browser or clicked a bookmarked link.
• Referral Traffic: Visitors who came to your site from another website, like a partner or blog.
• Search Traffic: Visitors who found your site through search engines like Google (organic or paid).

💡 What to Look For:

• Spikes in traffic can indicate a successful marketing campaign, ad, or social media post.
• Low traffic from search engines might signal that your site needs SEO improvements.

2️⃣ Individual Source Details

The table below breaks down performance by traffic source. Here’s what the key columns mean:

• Source of Visitors: The specific source, such as a referral website or direct link.
• Site Visits: The total number of visits from each source.
• Visitors: The unique number of people visiting from each source.
• Bounce Rate: The percentage of visitors who leave after viewing only one page.
• Page Views: The total number of pages viewed by visitors from that source.
• Avg. Visit Duration: The average time visitors from that source spend on your site.

💡 What to Look For:

• Low Bounce Rate & High Avg. Visit Duration: Indicates engaged traffic.
• High Bounce Rate: If certain sources have a high bounce rate, consider refining the content on the pages where visitors land.
• Top-Performing Sources: Focus on doubling down on these sources through targeted campaigns.

3️⃣ Using the Data to Optimize Marketing

✔ For Direct Traffic:

• Encourage repeat visitors by building trust and loyalty through strong branding.

✔ For Referral Traffic:

• Collaborate with blogs, partners, or local directories to increase referrals.
• Ensure referral links point to valuable landing pages, such as Home Value Calculators or Buyer Guides.

✔ For Search Traffic:

• If search traffic is low, focus on SEO improvements like optimizing keywords, improving page speed, and creating high-quality content.
• If your search traffic is strong, monitor which pages are attracting visitors and expand similar content.

4️⃣ Taking Action

Use the Traffic Sources tab to guide your marketing strategy:

• Focus more resources on sources that bring highly engaged visitors (low bounce rate, high visit duration).
• Test different campaigns or landing pages for underperforming sources.
• Review this data monthly to track how your efforts are impacting traffic.

💡 Pro Tip: If you’re running ads or campaigns, this tab is a great way to see if they’re driving meaningful traffic to your website.

How to Use the Content Data Tab

The Content Data tab provides a detailed look at how specific pages on your website are performing. This is where you can pinpoint which pages are driving the most engagement and use that information to optimize your site for better results. Let’s break it down:

1️⃣ Overview of Page Performance

At the top, you’ll see a graph that tracks desktop, tablet, and mobile page views over time. This gives you an understanding of how visitors are accessing your website and whether traffic patterns change during the week.

💡 What to Look For:

• If mobile page views dominate, ensure your site’s mobile experience is seamless.
• Spikes in traffic on specific days? They might align with campaigns, email blasts, or social media promotions.

2️⃣ Individual Page Details

Below the graph, you’ll find a table that breaks down the performance of individual pages on your site. Key columns include:

• Page Name (URL): The specific page being tracked, like your Home Value landing page or About page.
• Page Views: The total number of times a page was viewed.
• Unique Page Views: The number of individual visitors who viewed the page, excluding repeat visits.
• Avg. Time on Page: How long visitors stay on each page, indicating engagement.
• Bounce Rate: The percentage of visitors who leave after viewing only that page. A high bounce rate may suggest the page doesn’t meet their needs or has no clear next step.
• Exit Rate: The percentage of visitors who left your site from that page.

3️⃣ Analyzing the Data

💬 Example Insights:

• If your Home Value page has a high bounce rate, it might mean visitors aren’t finding enough value or a clear call-to-action to keep them engaged.
• If a blog post or guide has a long average time on page, it’s likely providing valuable information—consider sharing it more widely or creating similar content.
• If an important page like your “Buy” or “Relocation” page has low page views, think about how to drive more traffic there with internal links or social media promotion.

4️⃣ Optimizing Based on the Data

✔ Pages with High Bounce or Exit Rates:

• Review the content. Is it relevant, clear, and actionable?
• Add a call-to-action (e.g., “Schedule a Call,” “Get Your Free Guide”).
• Check page load times and ensure it’s optimized for mobile.

✔ High-Performing Pages:

• Promote them further via email, social media, or ads.
• Link to them from other parts of your site to guide visitors there.

5️⃣ Take Action

The Content Data tab is a powerful tool for identifying what’s working and what needs improvement. Use this data to:

• Refine underperforming pages.
• Build more content around high-performing topics.
• Optimize your user experience to keep visitors engaged longer.

💡 Pro Tip: Set a reminder to review this tab monthly and use the insights to shape your marketing strategy.



How to Use the Engagement Tab

The Engagement tab provides a deep dive into the actions visitors are taking on your website. This is where you can measure how well your website is converting visitors into leads. Let’s walk through what each section means and why it matters for your real estate business.

1️⃣ Traffic Metrics

At the top, you’ll see Visits and Page Views.

• Visits: The number of times people come to your site. This includes repeat visitors.
• Page Views: The total number of pages viewed, including repeat views of the same page.

💡 Why It Matters for Real Estate:

• High visits mean your marketing is successfully driving traffic.
• High page views indicate that visitors are exploring multiple pages, such as property listings, buyer guides, or seller resources.
• If visits are high but page views are low, it might mean visitors aren’t finding the content engaging enough to stay.

2️⃣ Events Metrics

This section tracks specific actions visitors are taking, including:

• Clicks to Call: How many visitors clicked your phone number to call you directly.
• Form Submissions: The number of completed forms, such as Home Value Requests or Contact Us forms.
• Clicks to Mail: How many visitors clicked your email link to reach out.

💡 Why It Matters for Real Estate:

• Clicks to Call: This shows if visitors are actively reaching out for immediate questions or assistance. A low number here might mean your phone number isn’t prominently displayed or calls to action (CTAs) aren’t strong enough.
• Form Submissions: This is a key lead-generation metric. Low submissions might mean your forms are too long, hard to find, or not enticing enough (e.g., offering a free guide or home valuation).
• Clicks to Mail: While this may be less frequent, it’s valuable for clients who prefer to email for detailed inquiries.

3️⃣ Using Trends to Optimize

Each metric includes a trend graph showing performance over time. This is a great way to identify patterns:

• Spikes: If you see a spike in form submissions, it might coincide with a new marketing campaign, social media post, or email blast.
• Drops: If engagement drops, review your CTAs, forms, or overall site content to ensure it’s clear and enticing.

💡 For Real Estate Agents:

• A spike in Clicks to Call might indicate immediate interest, such as a popular listing. Be prepared to respond quickly to convert those leads.
• If Form Submissions are low, revisit the offer on your landing pages. For instance, "Get Your Free Home Valuation Today" might perform better than "Contact Us."

4️⃣ Take Action

✔ For Low Engagement:

• Review where CTAs are placed and ensure they’re visible on every page.
• Simplify forms to reduce friction for users filling them out.

✔ For High Engagement:

• Double down on what’s working. If a campaign drove a spike in calls or form submissions, replicate its success across other platforms.
• Follow up quickly with leads generated from calls or forms.

5️⃣ Pro Tip for Real Estate Success

The Engagement tab isn’t just data—it’s a real-time snapshot of how your website is helping you grow your business. Use these metrics to:

• Refine your website for better lead conversion.
• Measure the success of campaigns and adjust your strategy based on visitor behavior.
• Stay consistent with reviewing your engagement data to identify trends and make proactive improvements.

How to Use the Browsers & OS Tab

The Browsers & OS tab isn’t just technical data—it’s critical for ensuring your website delivers a seamless experience for your potential clients. Let’s explore why this data is important specifically for real estate agents and their consumers.

1️⃣ Browsers Breakdown

The chart shows the web browsers your visitors use, such as Mobile Safari, Google Chrome, or others.

💡 Why It Matters for Real Estate:

• Mobile Safari: If most visitors are using Mobile Safari (common for iPhones), it’s likely that they’re browsing your website on-the-go. For real estate clients, this could mean checking out a property listing, viewing an open house schedule, or using your Home Value tool while out and about.
• Chrome (Desktop and Mobile): Chrome users might be more deliberate planners. Desktop users may be researching detailed property guides or comparing neighborhoods.

✔ Action Step: Test your property listing pages, CTAs, and forms on the most popular browsers. A smooth browsing experience ensures clients can easily reach out or explore your offerings.

2️⃣ Operating Systems (OS)

The OS data shows whether your audience is using iOS (Apple devices), Android, or desktop platforms like Windows.

💡 Why It Matters for Real Estate:

• iOS and Android Users: Most iOS and Android visitors are likely mobile-first users. They might be scrolling your website during a property tour, at a coffee shop, or while browsing social media links. Ensuring your site is fully responsive on mobile is essential for engaging these leads.
• Windows Users: Desktop visitors often spend more time researching. They could be reviewing market reports, downloading buyer/seller guides, or using your Home Value Calculator in detail.

✔ Action Step:

• Mobile Optimization: Ensure fast load times, clear CTAs, and easy navigation on mobile. Mobile-first users want quick answers—make it simple for them to schedule showings or request more info.
• Desktop Experience: For desktop users, highlight downloadable resources like relocation guides, new construction hotlists, or neighborhood reports.

3️⃣ Why This Data Matters for Your Clients

✔ Meeting Them Where They Are: Knowing the devices and browsers your clients use helps you tailor their experience. Clients checking out your site on their phones might want quick property info or a one-click way to call you. Desktop users might want more detailed resources or time to explore.

✔ Building Trust Through Accessibility: If your website works seamlessly on the devices your clients use, you’re building credibility and trust right away. A frustrating experience (e.g., broken forms or slow-loading pages) can push potential clients to competitors.

✔ Standing Out in a Crowded Market: A polished mobile experience shows that you’re tech-savvy and attuned to modern homebuyers’ needs. This gives you an edge over agents with outdated or unresponsive websites.

4️⃣ How Real Estate Agents Can Take Action

• Optimize Property Listings for Mobile: Most buyers and sellers use mobile devices to browse listings. Ensure property images, descriptions, and maps load quickly and look professional.
• Test Popular Features Across Devices: Tools like Home Value Calculators, mortgage guides, and CTAs should work flawlessly on both iOS and Android.
• Promote Mobile-Friendly Features: If your data shows a high percentage of mobile users, highlight quick-action CTAs like "Call Now", "Schedule a Showing", or "Get a Free Valuation."

💡 Pro Tip: Regularly test your site on the most common browsers and devices shown in your dashboard. Your clients will appreciate a smooth, frustration-free experience—and that’s how you build trust and convert leads.

How to Use the Geolocation Tab – Understanding Visitor Locations

The Geolocation tab gives you insights into where your website visitors are coming from, broken down by country. This data is helpful for targeting the right audiences and tailoring your content to meet their needs.

1️⃣ Breakdown of Visitor Locations

The map at the top shows a visual representation of visitor locations, while the table below provides detailed metrics, including:

• Country: The location of your visitors.
• Site Visits: The total number of visits from each country.
• Visitors: The unique number of people visiting from each location.
• Page Visits: The total number of pages viewed by visitors from each country.
• Avg. Visit Duration: The average amount of time visitors from a specific country spend on your site.

💡 Why It Matters for Real Estate:

• If most of your visitors are from the United States, they’re likely your primary audience—buyers or sellers in your target market.
• Visitors from other countries may indicate interest from expats, investors, or relocation clients. For example, Canadian visitors may be looking to invest in U.S. properties.

2️⃣ Keep VPN Use in Mind

What is a VPN?

A VPN (Virtual Private Network) allows users to browse the internet anonymously by masking their location. This means that a visitor using a VPN might appear to be in one country while they’re actually in another.

💡 How VPNs Impact Your Data:

• Locations labeled as “Unknown” or showing unusual countries could result from VPN usage.
• This data doesn’t mean your website is ineffective—it just highlights the need to focus on broader trends rather than isolated numbers.

3️⃣ Using This Data for Real Estate Success

✔ For U.S. Traffic:

• Tailor your content for your primary audience by highlighting local neighborhoods, market trends, and home-buying guides.

✔ For International Traffic:

• Create content for relocation clients, such as guides on moving to your area or tips for foreign buyers navigating the U.S. real estate market.
• Highlight local attractions and benefits of your region to appeal to international investors.

4️⃣ Pro Tip: Focus on Trends, Not Outliers

While VPNs and unusual traffic can skew the data slightly, the key is to focus on the overall trends in your audience. For example:

• If most of your traffic is from mobile users in the U.S., prioritize local, mobile-friendly campaigns.

If you see consistent traffic from Canada, consider creating targeted resources for that audience, like an "Investing in U.S. Real Estate" guide.

How to Use the Content Data Tab

The Content Data tab provides a detailed look at how specific pages on your website are performing. This is where you can pinpoint which pages are driving the most engagement and use that information to optimize your site for better results. Let’s break it down:

1️⃣ Overview of Page Performance

At the top, you’ll see a graph that tracks desktop, tablet, and mobile page views over time. This gives you an understanding of how visitors are accessing your website and whether traffic patterns change during the week.

💡 What to Look For:

• If mobile page views dominate, ensure your site’s mobile experience is seamless.
• Spikes in traffic on specific days? They might align with campaigns, email blasts, or social media promotions.

2️⃣ Individual Page Details

Below the graph, you’ll find a table that breaks down the performance of individual pages on your site. Key columns include:

• Page Name (URL): The specific page being tracked, like your Home Value landing page or About page.
• Page Views: The total number of times a page was viewed.
• Unique Page Views: The number of individual visitors who viewed the page, excluding repeat visits.
• Avg. Time on Page: How long visitors stay on each page, indicating engagement.
• Bounce Rate: The percentage of visitors who leave after viewing only that page. A high bounce rate may suggest the page doesn’t meet their needs or has no clear next step.
• Exit Rate: The percentage of visitors who left your site from that page.

3️⃣ Analyzing the Data

💬 Example Insights:

• If your Home Value page has a high bounce rate, it might mean visitors aren’t finding enough value or a clear call-to-action to keep them engaged.
• If a blog post or guide has a long average time on page, it’s likely providing valuable information—consider sharing it more widely or creating similar content.
• If an important page like your “Buy” or “Relocation” page has low page views, think about how to drive more traffic there with internal links or social media promotion.

4️⃣ Optimizing Based on the Data

✔ Pages with High Bounce or Exit Rates:

• Review the content. Is it relevant, clear, and actionable?
• Add a call-to-action (e.g., “Schedule a Call,” “Get Your Free Guide”).
• Check page load times and ensure it’s optimized for mobile.

✔ High-Performing Pages:

• Promote them further via email, social media, or ads.
• Link to them from other parts of your site to guide visitors there.

5️⃣ Take Action

The Content Data tab is a powerful tool for identifying what’s working and what needs improvement. Use this data to:

• Refine underperforming pages.
• Build more content around high-performing topics.
• Optimize your user experience to keep visitors engaged longer.

💡 Pro Tip: Set a reminder to review this tab monthly and use the insights to shape your marketing strategy.

How to Use the Engagement Tab

The Engagement tab provides a deep dive into the actions visitors are taking on your website. This is where you can measure how well your website is converting visitors into leads. Let’s walk through what each section means and why it matters for your real estate business.

1️⃣ Traffic Metrics

At the top, you’ll see Visits and Page Views.

• Visits: The number of times people come to your site. This includes repeat visitors.
• Page Views: The total number of pages viewed, including repeat views of the same page.

💡 Why It Matters for Real Estate:

• High visits mean your marketing is successfully driving traffic.
• High page views indicate that visitors are exploring multiple pages, such as property listings, buyer guides, or seller resources.
• If visits are high but page views are low, it might mean visitors aren’t finding the content engaging enough to stay.

2️⃣ Events Metrics

This section tracks specific actions visitors are taking, including:

• Clicks to Call: How many visitors clicked your phone number to call you directly.
• Form Submissions: The number of completed forms, such as Home Value Requests or Contact Us forms.
• Clicks to Mail: How many visitors clicked your email link to reach out.

💡 Why It Matters for Real Estate:

• Clicks to Call: This shows if visitors are actively reaching out for immediate questions or assistance. A low number here might mean your phone number isn’t prominently displayed or calls to action (CTAs) aren’t strong enough.
• Form Submissions: This is a key lead-generation metric. Low submissions might mean your forms are too long, hard to find, or not enticing enough (e.g., offering a free guide or home valuation).
• Clicks to Mail: While this may be less frequent, it’s valuable for clients who prefer to email for detailed inquiries.

3️⃣ Using Trends to Optimize

Each metric includes a trend graph showing performance over time. This is a great way to identify patterns:

• Spikes: If you see a spike in form submissions, it might coincide with a new marketing campaign, social media post, or email blast.
• Drops: If engagement drops, review your CTAs, forms, or overall site content to ensure it’s clear and enticing.

💡 For Real Estate Agents:

• A spike in Clicks to Call might indicate immediate interest, such as a popular listing. Be prepared to respond quickly to convert those leads.
• If Form Submissions are low, revisit the offer on your landing pages. For instance, "Get Your Free Home Valuation Today" might perform better than "Contact Us."

4️⃣ Take Action

✔ For Low Engagement:

• Review where CTAs are placed and ensure they’re visible on every page.
• Simplify forms to reduce friction for users filling them out.

✔ For High Engagement:

• Double down on what’s working. If a campaign drove a spike in calls or form submissions, replicate its success across other platforms.
• Follow up quickly with leads generated from calls or forms.

5️⃣ Pro Tip for Real Estate Success

The Engagement tab isn’t just data—it’s a real-time snapshot of how your website is helping you grow your business. Use these metrics to:

• Refine your website for better lead conversion.
• Measure the success of campaigns and adjust your strategy based on visitor behavior.
• Stay consistent with reviewing your engagement data to identify trends and make proactive improvements.

How to Use the Browsers & OS Tab

The Browsers & OS tab isn’t just technical data—it’s critical for ensuring your website delivers a seamless experience for your potential clients. Let’s explore why this data is important specifically for real estate agents and their consumers.

1️⃣ Browsers Breakdown

The chart shows the web browsers your visitors use, such as Mobile Safari, Google Chrome, or others.

💡 Why It Matters for Real Estate:

• Mobile Safari: If most visitors are using Mobile Safari (common for iPhones), it’s likely that they’re browsing your website on-the-go. For real estate clients, this could mean checking out a property listing, viewing an open house schedule, or using your Home Value tool while out and about.
• Chrome (Desktop and Mobile): Chrome users might be more deliberate planners. Desktop users may be researching detailed property guides or comparing neighborhoods.

✔ Action Step: Test your property listing pages, CTAs, and forms on the most popular browsers. A smooth browsing experience ensures clients can easily reach out or explore your offerings.

2️⃣ Operating Systems (OS)

The OS data shows whether your audience is using iOS (Apple devices), Android, or desktop platforms like Windows.

💡 Why It Matters for Real Estate:

• iOS and Android Users: Most iOS and Android visitors are likely mobile-first users. They might be scrolling your website during a property tour, at a coffee shop, or while browsing social media links. Ensuring your site is fully responsive on mobile is essential for engaging these leads.
• Windows Users: Desktop visitors often spend more time researching. They could be reviewing market reports, downloading buyer/seller guides, or using your Home Value Calculator in detail.

✔ Action Step:

• Mobile Optimization: Ensure fast load times, clear CTAs, and easy navigation on mobile. Mobile-first users want quick answers—make it simple for them to schedule showings or request more info.
• Desktop Experience: For desktop users, highlight downloadable resources like relocation guides, new construction hotlists, or neighborhood reports.

3️⃣ Why This Data Matters for Your Clients

✔ Meeting Them Where They Are: Knowing the devices and browsers your clients use helps you tailor their experience. Clients checking out your site on their phones might want quick property info or a one-click way to call you. Desktop users might want more detailed resources or time to explore.

✔ Building Trust Through Accessibility: If your website works seamlessly on the devices your clients use, you’re building credibility and trust right away. A frustrating experience (e.g., broken forms or slow-loading pages) can push potential clients to competitors.

✔ Standing Out in a Crowded Market: A polished mobile experience shows that you’re tech-savvy and attuned to modern homebuyers’ needs. This gives you an edge over agents with outdated or unresponsive websites.

4️⃣ How Real Estate Agents Can Take Action

• Optimize Property Listings for Mobile: Most buyers and sellers use mobile devices to browse listings. Ensure property images, descriptions, and maps load quickly and look professional.
• Test Popular Features Across Devices: Tools like Home Value Calculators, mortgage guides, and CTAs should work flawlessly on both iOS and Android.
• Promote Mobile-Friendly Features: If your data shows a high percentage of mobile users, highlight quick-action CTAs like "Call Now", "Schedule a Showing", or "Get a Free Valuation."

💡 Pro Tip: Regularly test your site on the most common browsers and devices shown in your dashboard. Your clients will appreciate a smooth, frustration-free experience—and that’s how you build trust and convert leads.

How to Use the Geolocation Tab – Understanding Visitor Locations

The Geolocation tab gives you insights into where your website visitors are coming from, broken down by country. This data is helpful for targeting the right audiences and tailoring your content to meet their needs.

1️⃣ Breakdown of Visitor Locations

The map at the top shows a visual representation of visitor locations, while the table below provides detailed metrics, including:

• Country: The location of your visitors.
• Site Visits: The total number of visits from each country.
• Visitors: The unique number of people visiting from each location.
• Page Visits: The total number of pages viewed by visitors from each country.
• Avg. Visit Duration: The average amount of time visitors from a specific country spend on your site.

💡 Why It Matters for Real Estate:

• If most of your visitors are from the United States, they’re likely your primary audience—buyers or sellers in your target market.
• Visitors from other countries may indicate interest from expats, investors, or relocation clients. For example, Canadian visitors may be looking to invest in U.S. properties.

2️⃣ Keep VPN Use in Mind

What is a VPN?

A VPN (Virtual Private Network) allows users to browse the internet anonymously by masking their location. This means that a visitor using a VPN might appear to be in one country while they’re actually in another.

💡 How VPNs Impact Your Data:

• Locations labeled as “Unknown” or showing unusual countries could result from VPN usage.
• This data doesn’t mean your website is ineffective—it just highlights the need to focus on broader trends rather than isolated numbers.

3️⃣ Using This Data for Real Estate Success

✔ For U.S. Traffic:

• Tailor your content for your primary audience by highlighting local neighborhoods, market trends, and home-buying guides.

✔ For International Traffic:

• Create content for relocation clients, such as guides on moving to your area or tips for foreign buyers navigating the U.S. real estate market.
• Highlight local attractions and benefits of your region to appeal to international investors.

4️⃣ Pro Tip: Focus on Trends, Not Outliers

While VPNs and unusual traffic can skew the data slightly, the key is to focus on the overall trends in your audience. For example:

• If most of your traffic is from mobile users in the U.S., prioritize local, mobile-friendly campaigns.

If you see consistent traffic from Canada, consider creating targeted resources for that audience, like an "Investing in U.S. Real Estate" guide.