Basics of Real Estate Agent Branding and Positioning

Below you will find some commonly asked question from our clients. SupportRE is here to help as much as possible so you, as a real estate professional, have the ability to set up your own accounts, branding and more. If you get to a point where you need help, just give us a call. We would love to meet with you for a free online evaluation. So let’s get into some tips:

What is a brand? What is a brand going to do for my business?

First off what is a brand going to do for your business; it’s going to differentiate you from your colleague or competition. What is a brand, a brand is nothing more the two to three consistent colors and a logo (For Real Estate Agents a shoot as well).

How do I set up a brand?

Start by picking out two great colors that complement each other you can pick a third color but you want to make it as simple as possible, especially if you plan on doing your own brand set up. Then you will have to buy Photoshop for about $200 to $500 and lean how to use it. After you have mastered Photoshop, you can now start to build your build.

How do I now disseminate my new brand? 

Now that you’re a master as Photoshop you picked out two great colors now how do you disseminate the brand. Understanding what print / web media you’re going to develop will help you in this branding development presses. You will want to make sure your brand is on your business cards, two page flyer, brochure, handouts outs, market analysis sheet, website and all Social Media channels ( If you make everything as a temple it will help you save time).