Table of Contents

• Introduction to How to Show Up CONFIDENTLY on Video
• Our Journey in Confidently Filming Videos
• Tip 1: Plan Ahead for Confident Video Content
• Tip 2: Film All Your Videos at One Time
• Tip 3: Stories
• Tip 4: Be Conversational
• Tip 5: Know What You Are Talking About
• Tip 6: Film in Just One Take
• Tip 7: Get Yourself Ready
• Tip 8: Be Yourself
• Tip 9: Set Clear Intentions Before Filming The Video
• Tip 10: Have Fun
• FAQ

Introduction to How to Show Up CONFIDENTLY on Video

Confidence on camera is crucial for real estate agents. It allows you to build trust with potential clients and showcase your expertise authentically. In this section, we’ll dive into how you can present yourself more confidently through video.

Our Journey in Confidently Filming Videos

Our journey started with a simple goal: to help individuals build trust and connect with clients through video. Over the years, we’ve collaborated with experts like Adam Hancock and Levi Lascsak, who have achieved over 386 transactions through YouTube. Personally, I’ve filmed thousands of videos, capturing significant moments in my life, including my daughter’s birth and my wedding. This experience taught me the importance of storytelling in video marketing.

Tip 1: Plan Ahead for Confident Video Content

Planning is key. Before you hit record, it’s essential to know exactly what you’re going to say. Start by considering creating a detailed script or a comprehensive outline that can serve as a guide to help you navigate through your content seamlessly. This thoughtful preparation not only organizes your thoughts but also enhances the overall quality of your presentation. Additionally, make sure to check your lighting and sound; these technical aspects are crucial for producing high-quality videos. Even simple tools like a DJi mic for clear audio and a ring light to illuminate your face can make a big difference in how your video is perceived. Good preparation will boost your confidence significantly, allowing you to present yourself more effectively on camera. Remember, the more familiar you are with your material, the less likely you are to stumble during your delivery, which can further enhance your credibility and the trustworthiness of your message.

Tip 2: Film All Your Videos at One Time

Batch filming is a game changer. Instead of recording one video at a time, try to film multiple videos in one go. This not only saves time but also helps you get into a rhythm. For instance, if you plan to release two videos a week, filming eight videos in one session means you can be ahead of schedule, which is especially useful if you have vacations or trips planned.

Tip 3: Stories

Storytelling is incredibly powerful. The art of sharing personal anecdotes not only serves to entertain but can significantly enhance your connection with your audience. When you share your own experiences, it creates an intimate space where your followers feel more engaged and invested in what you have to say. I've found that sharing my life stories on platforms like Instagram has not only allowed me to connect with my audience on a deeper level but has also fostered a sense of community among my followers. They often respond to these stories with their own experiences, creating a dialogue that enhances our relationship.

It's essential to understand that people resonate with stories much more than they do with mere facts or figures. While statistics can provide valuable insights, they often lack the emotional impact that a well-told story can convey. When you weave a narrative into your content, you evoke emotions that can inspire action, whether it’s choosing to work with you, sharing your content, or simply feeling a sense of connection and empathy. This is particularly relevant in fields like real estate, where trust and personal connection can significantly influence a client's decision-making process.

For instance, sharing a story about a particularly challenging client or a remarkable home sale can help prospective clients see what working with you would be like, thereby building their confidence in your abilities. Always remember that storytelling is not just an additional tool in your marketing toolkit; it’s a fundamental aspect of how you communicate and connect. By embracing your own narratives, you can create a rich tapestry of content that not only informs but also inspires and builds long-lasting relationships with those who follow you.

Tip 4: Be Conversational

When filming, think of it as a conversation. Instead of just reading a script, imagine you’re talking to a friend or family member. This shift in mindset transforms your delivery from a mechanical recitation to a more genuine exchange of ideas. By visualizing a loved one on the other side of the lens, you're not only able to engage more authentically, but you also infuse warmth into your presentation. This approach encourages a natural flow of conversation, which helps eliminate the stiffness often associated with scripted content. Your audience will likely appreciate the relatability and authenticity that comes from this conversational style, making them feel more connected to you and your message.

Moreover, adopting a conversational tone allows you to express your personality and let your unique voice shine through. This human element is especially crucial in the real estate industry, where trust and rapport play significant roles in client relationships. By treating your videos as a chat with a friend, you're more likely to convey empathy and understanding, qualities that can resonate deeply with potential clients. Picture yourself sharing valuable insights or discussing neighborhood highlights as you would with someone who is genuinely interested—this can create a more engaging and memorable experience for your viewers.

Tip 5: Know What You Are Talking About

Being knowledgeable is essential for anyone in the real estate profession. If you're a licensed real estate professional, it is imperative to have hands-on experience with both buyers and sellers. This experience not only enhances your understanding of the market but also equips you with real-world scenarios and insights that can be invaluable when engaging with clients. If you’re new to the field, don’t hesitate to take proactive steps to gain this vital experience. Shadowing a seasoned professional can provide you with an insider’s view of the nuances of real estate transactions, helping you learn the ropes in a practical setting. Moreover, dedicating time to conduct thorough research can also significantly bolster your knowledge base. Read industry reports, attend workshops, and engage with online resources to deepen your understanding of market trends and buyer behavior. Remember, the more you know, the more confident you'll be on camera. This confidence translates directly into how you present yourself and your brand, making it easier to connect with potential clients and establish credibility in the competitive real estate market.

Tip 6: Film in Just One Take

Keep it simple by aiming for one take. This doesn’t mean you can’t edit, but try to get your main content in one go. The beauty of filming in one take lies in its simplicity and efficiency, allowing you to focus your energy on delivering your message rather than getting bogged down in technicalities during the recording process. Adam Hancock, a successful real estate professional, often films all of his content in a single take and then enhances the video by adding B-roll footage later. This approach not only streamlines the editing process but also maintains a natural flow in the presentation, making it easier for viewers to engage with your content. Filming in one take can also be a fantastic confidence booster. It encourages you to prepare thoroughly, know your material inside and out, and present it as naturally as possible. 

Tip 7: Get Yourself Ready

Preparation goes beyond merely organizing your content; it encompasses how you present yourself physically as well. Dress in a way that makes you feel good and confident, whether it’s a smart polo shirt or a more relaxed casual outfit. The key is to wear something that resonates with your personal style, making you feel at ease in front of the camera. This is important because the way you dress can significantly impact your confidence level and how you are perceived by your audience. When you feel good in what you wear, it boosts your self-assurance and helps you project a more positive and engaging presence on video. Just as you would prepare for a formal presentation or a networking event, ensure that your attire reflects the professional image you wish to convey. Remember, the goal is to create a connection with your audience, and feeling comfortable and confident in your appearance is a crucial part of that process. Moreover, taking the time to prepare your look can serve as a valuable ritual, signaling to yourself that you are ready to engage and share your insights authentically and effectively. So, consider your outfit carefully, as it plays a pivotal role in how you show up on video and, ultimately, in how successful your content will be in resonating with viewers.

Tip 8: Be Yourself

Authenticity shines through on camera, and it's paramount for real estate agents who want to build lasting relationships with their clients. Don’t try to be someone you’re not; just be yourself. Embracing your true self not only allows you to express your personality but also creates a genuine connection with your audience. When you’re genuine, it’s easier to connect with your audience, and they’ll appreciate your honesty. Your followers can sense when someone is being authentic versus when they are merely playing a role, and this can significantly impact their perception of you as a professional. Being yourself also means sharing your unique stories, experiences, and insights that make you who you are. This vulnerability can be powerful; it invites your audience into your world and encourages them to relate to you on a personal level. Remember, every agent has their own journey, strengths, and perspectives, which can resonate deeply with potential clients. By letting your true personality shine through, you not only differentiate yourself in a competitive market but also foster trust and loyalty among your audience. 

Tip 9: Set Clear Intentions Before Filming The Video

Before you start filming, it is crucial to set your intentions clearly. Take a moment to reflect on what you want to achieve with the video you're about to create. Is your primary goal to educate your audience, inspire them with your insights, or entertain them with engaging storytelling? Having a clear goal in mind will not only guide your content, but it will also help you connect with your audience on a much deeper level. When you enter the filming process with a well-defined intention, it shapes the way you communicate your message and how you present yourself on camera.

Moreover, consider writing down your intentions and keeping them visible during filming. This practice can serve as a constant reminder of your objectives, helping to keep you focused and aligned throughout the recording process. Whether you're aiming to share valuable information about the real estate market or looking to showcase a beautiful property, clarifying your intentions will set the tone for your entire video. In turn, this clarity will resonate with your viewers, making them more likely to engage with your content, share it with others, and ultimately value your expertise.

Tip 10: Have Fun

Last but not least, enjoy the process! If you’re not having fun, it will show on camera. Embrace the moment and remember why you started creating videos in the first place. Your enthusiasm will resonate with viewers.

FAQ

How important is video in real estate marketing?

Video is crucial in real estate marketing as it helps build trust, showcase properties effectively, and connect with clients on a personal level.

What equipment do I need to start making real estate videos?

You can start with basic equipment like a smartphone, a good microphone, and decent lighting. As you progress, consider investing in a camera and editing software.

How often should I post videos?

Consistency is key. Aim for at least one video per week to keep your audience engaged and informed.

Can I use videos on social media?

Absolutely! Sharing your videos on social media platforms can increase your reach and engagement significantly.

What types of videos are most effective for real estate agents?

Property tours, client testimonials, and educational content about the buying/selling process are all effective video types for real estate agents.