Table of Contents

• Introduction: Real Estate Video Outsourcing Dilemma
• DIY vs. Outsourcing: Exploring Your Options
• Pros and Cons of DIY Real Estate Videos
• Benefits of Outsourcing Your Real Estate Videos
• Successful Case Studies: Outsourced Real Estate Videos
• Key Considerations for Your Decision
• Expert Tips for Effective Video Outsourcing
• FAQ

Introduction: Real Estate Video Outsourcing Dilemma

Are you currently filming and editing your own real estate videos? Or are you considering outsourcing the task? In today's blog, we will explore the options of DIY (Do-It-Yourself) versus outsourcing when it comes to real estate video production. We will discuss the pros and cons of each approach, the benefits of outsourcing, successful case studies, key considerations, and expert tips for effective video outsourcing.

DIY vs. Outsourcing: Exploring Your Options

When it comes to editing your videos, you have two main options: doing it in-house or outsourcing it to professionals. Let's first talk about the importance of having standard operating procedures (SOP) and key performance indicators (KPI) in place. These are essential for ensuring that your video editing process is efficient and effective, whether you choose to do it yourself or outsource it.

If you decide to do it yourself, you need to be consistent with your filming schedule. It is recommended to create at least one to three videos per week for YouTube and to post quality content on social media daily. However, filming and editing your own videos can be time-consuming and overwhelming, especially when you have other responsibilities like working with buyers and sellers. This is where outsourcing can be a viable option.

Pros and Cons of DIY Real Estate Videos

Let's now discuss the pros and cons of DIY real estate videos. One of the major advantages of DIY videos is cost savings. By doing it yourself, you eliminate the need to pay someone to outsource the editing. However, this can become a con if you don't have enough time to dedicate to video editing, as it can take away from your primary focus of working with clients.

Another consideration when doing DIY videos is the need to set SOP and KPI. These procedures and indicators ensure that your videos are consistent in terms of quality and style. Additionally, you need to determine what content you want to include in your videos, such as music, b-roll footage, and stock imagery. Having a clear vision of your video content is crucial for successful DIY video production.

Benefits of Outsourcing Your Real Estate Videos

Outsourcing your real estate videos has several benefits. First and foremost, it saves you time. By hiring a professional video editor, you can focus on your core business activities, such as working with clients and generating leads. Additionally, outsourcing allows you to benefit from the expertise of experienced editors who can enhance the overall quality of your videos.

Another advantage of outsourcing is the convenience of having a dedicated video editor. This eliminates the need to hire and fire editors, as well as manage scheduling conflicts. You can rely on a consistent output from your chosen editor, ensuring that your video production remains on track. Furthermore, outsourcing to a single provider, such as Liftoff Agent, streamlines the process and reduces the hassle of dealing with multiple contractors.

Successful Case Studies: Outsourced Real Estate Videos

Many real estate professionals have experienced success with outsourcing their video editing. One such example is Christopher Long, a client of Liftoff Agent. When he faced challenges with a video editor falling behind schedule, he reached out to the support staff and found a solution by involving another editor from the Liftoff Agent team. This demonstrates the value of having a reliable outsourcing partner who can provide prompt solutions to any issues that may arise.

Key Considerations for Your Decision

Before making a decision on whether to DIY or outsource your real estate videos, consider the following key factors:

• SOP and KPI: Establish clear standard operating procedures and key performance indicators to ensure consistency and quality in your video production.
• Time Availability: Evaluate your available time and resources to determine if you can dedicate enough effort to video editing while managing other aspects of your business.
• Cost vs. Value: Compare the cost savings of DIY videos to the value gained from outsourcing, such as time saved and improved video quality.
• Reliability: Consider the reliability and consistency of an outsourced video editor, ensuring they can meet your deadlines and maintain the desired level of quality.

Expert Tips for Effective Video Outsourcing

To make the most of video outsourcing, here are some expert tips to consider:

• Set Clear Expectations: Clearly communicate your vision, requirements, and expectations to your video editor to ensure they understand your desired outcome.
• Provide Feedback: Regularly review and provide feedback on the edited videos to ensure they align with your brand and meet your standards.
• Establish Open Communication: Maintain open lines of communication with your video editor to address any concerns or changes promptly.
• Plan Ahead: Create a schedule and plan your video content in advance to ensure a smooth production process.
• Consider a Single Provider: Streamline the outsourcing process by working with a single provider, such as Liftoff Agent, for scripting, editing, and other video-related tasks.

FAQ

1. Should I do video editing in-house or outsource it?

The decision whether to do video editing in-house or outsource it depends on factors such as your available time, resources, and budget. If you have the expertise and time to dedicate to video editing, doing it in-house may be a viable option. However, if you want to save time and benefit from professional expertise, outsourcing can be a convenient solution.

2. What should I consider when outsourcing video editing?

When outsourcing video editing, consider factors such as the reliability and consistency of the editor, their ability to meet deadlines, and the overall value gained from outsourcing. It is also important to establish clear expectations, maintain open communication, and provide regular feedback to ensure the desired outcome is achieved.

3. How can Liftoff Agent help with video outsourcing?

Liftoff Agent offers a comprehensive solution for video outsourcing. They can assist with scripting, editing, thumbnail creation, and other video-related tasks. By working with Liftoff Agent, you can streamline the outsourcing process, have a single point of contact, and focus on your core business activities.

4. Can I still have input in the video editing process if I outsource it?

Absolutely! When outsourcing video editing, you can provide clear instructions, requirements, and feedback to ensure the final product aligns with your vision. Maintaining open communication with your video editor allows you to have input throughout the editing process.

5. How do I know if outsourcing video editing is a good fit for my business?

Assess your available time, resources, and priorities. If video editing is taking up too much time and hindering your ability to focus on core business activities, outsourcing can be a valuable solution. Consider the benefits of time savings, improved video quality, and the convenience of working with professionals.