Marketing Tips 5 Reasons Why Your Real Estate Leads Aren’t Converting
Common mistakes might be what’s costing you from converting leads into clients. Find out how to avoid them.
If your funnels don’t generate any leads and you’re sure you’re doing all the right things, you might be feeling like there’s nothing left to try. If your leads aren’t interested in doing a walkthrough or responding to your emails, you might be accidentally committing one of these mistakes.
People aren’t leads
If you’re thinking about your potential new clients as leads and not people, it’s easy to forget that there’s an actual human on the other end of the CRM. Lots of data make it had to connect with people, but it’s important to remember that behind each “lead” is a person with a life, thoughts, and feelings. Make the time and extend the effort to get to know these people. Therefore, the key takeaway here is to focus on building the relationship first and then the sale will follow. Remember that each person filled out that form for a reason. Your job is to discover what it is and build from there.
Awful follow up
Review your approach. If months of effort doesn’t earn new clients, then you should take a careful look at your templates to see where you can tweak and improve. That includes your social feeds, online presence, and your text and email templates. Think about new phone strategies you can implement and look at your process as a whole. Strive always to improve.
Don’t neglect the honeypot
The truth is, as good as your online presence might be, and the majority of buyers use a referral or a real estate agent with whom they’ve worked together in the past. Online lead generation has its merits and can be very useful, but you should also keep nurturing your past clients. These leads are more likely to convert when they’re ready to sell or buy, and they’ll be more likely to refer family and friends.
Spending more money isn’t the answer
Larger marketing budgets aren’t the solution to lead conversion. A CRM process and an involved lead nurturing approach will be far more valuable than spending more money on web leads. When you explore a CRM option, make sure you do your research and select one that’s going to align best with your professional goals.
Short-term success doesn’t equal long-term prosperity
You’re not going to get rich quick as a real estate agent. It’s going to take a while to grow your reputation and your sphere of influence. Business is earned over a long time, so that means that even the worst lead can be profitable if it’s allowed to mature over time.
When it comes to converting leads to clients, remember to treat each lead as a person. Work on building the relationship first and the transaction will follow. Make sure you keep a close eye on your processes and find a way to adjust when the process isn’t working. The most valuable leads you have are past clients, so don’t forget to nurture them as well as looking for new leads. Invest your resources in your follow up. Being a real estate agent is a long-term career, so commit to the goal of building meaningful relationships.