Google Local Services ads (also known as LSAs) are a subset of Google Ads specifically for service-based businesses. The purpose of Local Services ads for real estate is to connect home buyers, sellers, and renters to a real estate agency while providing them with enough information to reach out and contact the real estate agent directly from Google. For that reason, Local Services ads are not pay-per-click, but rather pay-per-lead. So, if a searcher clicks on your ad but doesn’t contact you, then you won’t pay for that click.
New & Innovative! Google Local Services For Real Estate Agents