4 Marketing Strategies to Sustain In a High Interest Rate, Low Inventory Market
Thousands of agents and brokers use Liftoff Agent to build their marketing foundation and maintain exceptional results.
Don’t just take our word for it…
#1 Individual Producing Agent at Compass
Top 1% in Contra Costa County and Nationwide
Top Tri-Valley Agent
SRES® Specialist in the Bay Area
Top San Francisco Agent
Local Native & Expert
Unlike countless other real estate marketing and SaaS providers, Liftoff Agent doesn’t believe in a one-size-fits-all approach. Plug and play real estate marketing doesn’t do you, your real estate business or your potential clients any justice. We spend the time and resources to research your Brand, Positioning, and Strategy from an agency approach to create your website, funnels, and campaigns.
Mission Report & Video Tutorials: We send weekly resources and tips to help you maximize your program and become a better marketer.
Analytics and Reports: We send frequent reports so you know how often people are visiting your site, where they’re coming from and what pages are converting the most.
Brand & Logo
Brand Assessment: What logo, slogan and colors will represent your business? We will build a standard logo based off of the Getting Started Form or revamp your existing logo.
Brand & Positioning Meeting: Meet with your designer to design your brand and to discuss your marketing strategy.
Logo & Brand Kit: You will receive a final logo in a .png and vector format.
Website Assessment: We will build a custom website based on your Getting Started Form, your brand, your strategy and any existing site you currently have.
Website Meeting: Meet with your developer to go over the initial build-out of the website we’ve created using the website assessment.
Custom Website: You will receive a custom website built using our ideal website structure.
Website Updates: You have the ability to make updates to your website – simply by chatting us!
RealScout IDX Tool: We will pay for your subscription and make sure that it’s running correctly on your website.
Hosting & Management: 99.95% up-time using industry standard hosting with frequent backups. This is essential to making sure your website is secure and always live.
Funnel Pages: We will build two types of funnel pages; those for your ideal client(s) and those targeting ideal city(ies). Funnel pages are inclusive in the ideal website structure.
Local City Articles: You will receive three (3) local city articles for each city funnel.
Ideal Client Guide Articles: You will receive three (3) ideal client guide articles for each ideal client funnel to add value to your ideal client funnel pages.
Email Notifications for Leads: You will receive email notifications as soon you receive leads through your website.
Funnel Updates: We will make sure your city and ideal client articles are up and live at all times. We will add any articles you provide to these pages as part of a website update.
Social Media Setup: We will create or enhance your existing Facebook Business, Instagram and LinkedIn pages. We will ensure brand and information consistency across all channels.
Social Kit: We will build out all of your social media artwork consistent with your logo & brand kit.
Setup Integration to Website: We integrate Facebook, Instagram and LinkedIn links throughout your website as well as feed in Instagram postings.
Listing Posts to All Platforms: You will never need to think about your listing being marketed on your Facebook Business, Linkedin and Instagram pages. Don’t have a listing to market? We can market your past solds as success stories.
Distribute Your Videos on Social: We can share your videos that are uploaded onto your YouTube (see ‘Video’ below). Videos will be posted to your Facebook Business & LinkedIn pages. At this time, we are unable to post to Instagram due to their specific requirements.
Business Manager Setup: We will set up all of the backend connections of the event manager and pixel conversions, along with creating the audiences that your ads will target.
Ads Setup: Now it’s time to put your ad manager to work for you. We will create two (2) ads in your Business Manager Ad account. We will line out all of the details of the ads in the development process and show you what they look like before we go live.
Pixel & Retargeting Setup: We will link your ads to your website to track visitors using the Facebook Pixel. This will ensure anyone website visitors will be tracked so your ads will show up on their Facebook and Instagram feed for retarget marketing.
Capture Website Traffic & Retarget: We will track your website visitors and ensure they are being targeted to by your Facebook & Instagram Ads.
Increased Website Traffic Visitors: We drive new and returning visitors from Facebook & Instagram to your website lead pages. This increases new traffic month-after-month partnered with the retargeting feature. Track these visitors using the Google Analytics tracking we provide you in frequent reports.
Increased Social Audience: As we run your growth audience ads, you will see your social audience (likes, interactions, followers) increase over time.
YouTube Brand Account Setup: We will create or convert your existing YouTube channel into a Brand YouTube Channel. We will ensure consistency with your brand, contact info, website and other social accounts.
Playlist Creation: We can create specific playlists so we can feed groups of videos directly to specific pages of your website upon upload.
Video Marketing: We will market four (4) videos each month. We will upload the video, add meta tags, add geotags, write title and descriptions, add your website and social links, tag and categorize your video and upload your provided thumbnail.
Video Distribution on Social Media: We will distribute your videos to your Facebook & LinkedIn Pages. At this time, we are unable to post to Instagram due to their specific requirements.
Video Feed to Website: Videos will automatically feed into your website after you hit a threshold of 3 videos in your YouTube account. We will ensure that your videos are in the right playlist and feeds into the right page website page.
Video Strategy & Guides: We create and email weekly mission report videos to help you strategize your videos and improve your marketing expertise.