One of the most overlooked aspects of content strategy is thinking about what supports that content.

With the advent of social media, the platforms we use to post our content have become increasingly important because they can affect how that content is used and shared.

It is important to optimize your videos for search engines so they can be found by people looking on the internet.

We know that there are all sorts of ways people can share information online – from emailing a link or posting on social media sites like Facebook, Instagram, Tiktok, and YouTube. These platforms we use to post our content are just as important, if not more so than the actual piece itself.

In this video, you will learn how social media platforms affect how your content is found for maximum exposure.