Becoming a real estate is so much more than just selling property. Find out social media musts before you start your new career.
Embarking on a real estate career is an exciting time. There’s a lot to do before you first showing, and you’re probably eager to get started. But don’t let that distract you from thinking about the bigger picture here. You’re entering a career field that hinges on your face being recognizable. In short, you need to prioritize your social media presence to help develop your unique brand. That’s the number one most important thing to do if you want to earn top dollar. It’s also the best way to connect with millennial homebuyers.
Take a close look at your social medal presence before your first showing, so you don’t make any mistakes. Here’s what you can do to make sure you’re the most dynamic and influential real estate agent possible.
This means that you need a professional headshot instead of a selfie for your profile pictures. You don’t need to pay someone to do this; it’s super easy with a smartphone and the right lighting. Once you have a good photo that conveys a professional nature, make sure you switch your accounts from personal to business. When you do this, you’ll get advanced info about your audience that you don’t have with personal accounts. Business settings also allow you to begin creating paid ads. Paid ads should be the cornerstone of your blossoming real estate career. It’s essential to develop your brand and discover what kind of marketing resonates with your audience.
Make sure your contact information is current and up to date. When you make it as easy as possible for a potential client to contact you, you’re more likely to convert them to sellers or buyers. When you’re updating your contact info, make sure you update your LinkedIn profile to reflect your real estate experience. Even if all you have is your real estate license, make sure your network knows.
After your contact information is updated and your LinkedIn reflects your new career, look at old posts. Remove anything that doesn’t fit your current brand. Because you were probably only using social media for personal purposes, you might not have been super aware of the impact your posts might have on your audience. An audit of your posts going back a few months will help you see what should be removed. Don’t be a robot with your posts. Always make sure whatever you’re posting isn’t going to be off-putting for potential clients.
Connect and network
Use professional network platforms to help connect with real estate leaders and other influential community members. Following others in your market is a great way to prepare your accounts for a professional appeal and shows your support for local issues and community involvement.
Share relevant content
Now that you’ve established on social platforms as a professional agent, you should start sharing information that’s relevant to the industry. That means you need to create and publish content that you find interesting, or that would be helpful for others to know. The more useful you can be, the more likely others will find your content engaging.
Using a website like brandyourself.com will give you the chance to see what comes up when your name is searched. That’s extremely helpful to make sure what’s available online reflects your new career. You can also Google yourself to see that all of your changes are reflected across all platforms.
When used correctly, social media can be an invaluable tool for real estate agents. It’s a great way to grow your brand and help generate leads. Take the time before you launch your career to get everything in order, so there are no surprises later on. Having your social media ready to go before your first showing will help your career launch goes smoothly and bodes well for your future in the industry.